Chilled and frozen categories

2020-03-30

Best in-class execution and shopper engagement

Viessmann refrigeration blog post - Chilled and frozen food categories

How are retailers and manufacturers communicating with the shopper in order to attract its attention? We have worked together with IGD* a report with examples of the most innovative fixtures and design in chilled and frozen sections. In addition to that we have had a look at the store section from to marketing perspective and present you best in class examples how retailers and manufacturers are communicating with the shopper in order to attract its attention. 

This report is divided in two areas: the first part presents fixtures worldwide that demonstrate the latest thinking around the presentation of chilled and frozen categories, the second part concentrates on selection of retailers’ and manufacturers’ latest marketing and promotional tactics.

Would you like to read the whole report? You can download it from the link below.


* IGD is a research and training charity that sits at the heart of the food and grocery industry. IGD has over 100 years’ experience working with the leading manufacturers and retailers in grocery retail, operating from offices in Asia, Europe and North America. Learn more about IGD here.